Positioning Athlone

published on: Jun 22, 2015

Positioning Athlone - development of Athlone's visitor economy

Westmeath County Council commissioned destionation planners Louise Browne and Deirdre Black to make strategic recommendations for the development of Athlone's visitor economy.

In making these recommendations, this paper builds on a significant amount of groundwork already done by Athlone's public and private sector partners in communicating the importance of tourism to the local economy, raising the profile of the town and its environs and enhancing the destination's key attributes and assets.

Positioning Athlone - development of Athlone's visitor economy

This paper is aimed primarily at Athlone's key stakeholders both within and beyond the town, who strive on a daily basis to grow the business of tourism. It follows on from the publication in 2014 of "Team Athlone – Gearing Up for Visitors" a framework for enhancing the visitor's experience of the town and wider region.

View the paper online at


Download Athlone Positioning Paper - June 2015 (PDF)[88MB]